Bonjour!
My name is Shannon Pratuch and I am an American living full time in France.
With over 20 years of marketing and public relations experience, I offer my skills professionally as a highly-skilled marketing and communications consultant and adult learning educator.
As an author, I travel all over the country to share my passion for the art of living, culture, art, artisans, cuisine, and history of France.
I partner with public relations agencies, companies from different sectors and categories, hotels and tourism commissions to bring the stories of France to viewers around the world.
My articles, guides, videos, interactive content, and experiences are in multiple formats, including my website, YouTube, Instagram, Facebook, an email newsletter, and a best-selling magazine called "The Paris Quarterly." This magazine is available in both print and digital versions globally.
The Paris Quarterly.
Since 2005, I have been the owner/operator of a successful U.S.-based marketing agency (previously known as the Scene Marketing Group).
In 2019, I moved to Paris, France, and currently work as a consultant focusing on brand strategy, entrepreneurship, digital marketing, and international public relations.
Clients and universities also engage me for my experience in digital communications, storytelling, and creative direction, and I possess extensive social media skills.
During the pandemic, I developed the brand, "This French Life," and "The Paris Quarterly," a French lifestyle guide and magazine. Now available internationally in print and digital download, my audience is primarily in the United States, Canada, Australia, New Zealand, the United Kingdom and France.
There is no paid advertising in my magazine, making this quarterly publication rich in content, images and resources. The digital magazine includes hyperlinks to websites, additional digital downloads and exclusive video content.
Over two decades of experience.
Since 2005, I have been the owner/operator of a successful U.S.-based marketing agency (previously known as the Scene Marketing Group).
In 2019, I moved to Paris, France, and currently work as a consultant focusing on brand strategy, entrepreneurship, digital marketing, and international public relations.
Clients and universities also engage me for my experience in digital communications, storytelling, and creative direction, and I possess extensive social media skills.
Harvard & Cornell University-trained programs.
Through my work as a strategist, leader, and trainer, I have developed a customized heuristic for understanding an agency simulation environment based on an adjustment of Anderson and Krathwohl Bloom’s Taxonomy.
I utilize this methodology and backward design and advanced project management skills to develop award-winning brand campaigns, relationship marketing systems, employee advocacy programs, and more.
My Values.
My values are honesty, transparency, excellent communication, timeliness, professionalism, organization, creativity, imagination, teamwork, drive, ambition, and positivity.
I have won multiple awards for my work and speak on many topics, including small business, social media, brand strategy, and digital marketing.
I appreciate your consideration.
Sincerely,
Shannon Pratuch
Education & Awards
Harvard University
2018
Teaching and Learning Strategies for Higher Education
Harvard University
A study on various approaches to pedagogy, adult-learning studies & teaching strategies.
Stanford University
2014
Advanced Project Management
Stanford University
Blended academic theory with proven project management techniques from leading for managing projects, portfolios and complex systems.
University of Oregon
1999
Business Administration
University of Oregon
Lundquist College of Business with a concentration on marketing and languages.
Awards
Travel Oregon Outstanding PR Program & Initiative Award
University of Oregon Journalism School Preferred Partner
Webvisionary Awards Best Social Media Campaign
Boutique Lifestyle and Lodging Best in Tourism Award
Boutique Lifestyle and Lodging Extraordinary Contribution to the Hospitality Industry
SoMe Best Social Media in Hospitality Award, Recognition of Outstanding Digital Campaign of the Year
Portfolio
Press
National Geographic
Food & Wine
Le Figaro
Radio Nova
Men’s Journal
A / R France
Architectural Digest
LA Times
Fodors
Gavot
The Independent UK
Virgin-Atlantic
La Carte Magazine
Alaska Airlines Magazine
Travel Channel
Gear Patrol
Delta Sky Magazine
Milk Decor
USA Today
Frommers Guide
Tokyo Journal
Elle France
Destination Marketing
Business Insider
Evasion
Road Trippers
Master Chef, France
Vert de Vine Wine Magazine
Times UK
GQ Magazine
International Traveller Magazine
Visa Black Card Luxury Magazine
Monocle Magazine
Vogue
Star Chefs
Lonely Planet
Afar Magazine
Via Magazine
Thrillist
Wall Street Journal
Clients - United States
Please note: This is not an exhaustive list due to non-disclosure agreements.
WHOLE FOODS MARKET
US BANK
TRAVEL OREGON
TOYOTA
OREGON WINE BOARD
SAPPORO
RESIDENCE INN MARRIOTT
INTEL
SUBZERO CONSTRUCTORS
TRUE CORE
JAMISON DOOR
NATIONAL TOURISM ALLIANCE
TRAVEL PORTLAND
NEIGHBORWORKS AMERICA
WINDERMERE REAL ESTATE
Clients & Collaborations - France
PIERRE HERMÉ
LOUIS ROEDERER CHAMPAGNE
VAUX LE VICOMTE CHATEAU
HÔTEL FOUGÈRE
PÉPINIÈRES CAVATOR
HOTEL DES DEUX ILES
DIDON RESTAURANT
PERFECTLY PARIS RENTALS
PELOTON COFFEE
GRIFFON RESTAURANT
HOTEL HOY
HOTEL DEUX GARES
BONNARD RESTAURANT
DESSANCE RESTAURANT
LES FOODIES RESTAURANT
HOTEL DU SENTIER
HIRU RESTAURANT
What People Are Saying
JOHN BERQUIST
“Shannon is probably one of the few people I know that really understands the value of traditional marketing principles as well as the power of relationship and social business today. She has a keen eye for strategy and campaign execution. I would recommend Shannon to any brand looking to either shore up an existing content strategy, social media and marketing plan or starting from scratch. She is genuine, professional and indispensable.”
JEFFREY KINGMAN
Shannon is exceptional at communication, strategy development and execution, transforming big picture into actionable detail and vision assessment. Her passions on food and hospitality generate cutting edge and innovative solutions for partners and clients. She rocks, plain and simple.
FRANCES KIRADIJAN
Shannon is like having a best friend at the corporate level -- someone you can count on to come up with money-making ideas that are 1st in the industry and are backed up by great support. She was a task masker which most people/companies need! Great mind and sweetheart to boot!